# identity.md

## Organization Overview
- **Company Name:** Canyon Coffee
- **Mission:** To provide high-quality organic and Regenerative Organic Certified specialty coffees, fostering connection and meaningful rituals through wholesale, direct-to-consumer, and cafe experiences.
- **Company Structure and Legal Entity:** Specialty coffee roaster. Details forthcoming.
- **Founded Date and Location:** Founded in 2016 in Los Angeles, CA.
- **Size and Scale:** Operates as a wholesale coffee provider, a direct-to-consumer brand, and runs a physical coffee shop, indicating a growing multi-channel presence.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Ally Walsh (Co-Founder)
    - Casey Wojtalewicz (Co-Founder)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to organic and Regenerative Organic Certified practices, emphasizing quality, connection, meaningful rituals, attention to detail, and a long-term perspective.
- **Team/About/Leadership/People links:** https://canyoncoffee.co/about

## Operations & Structure
- **Business Model and Operational Approach:** Operates as a specialty coffee roaster, a wholesale coffee provider, a direct-to-consumer (D2C) brand, and a retail coffee shop.
- **Location(s) and Geographic Presence:** Based in Los Angeles, CA, with its first coffee shop located in the Echo Park neighborhood of LA.
- **Key Partnerships and Affiliations:** Committed to Regenerative Organic Certified standards.